Recently, the first officially authorized full categories of Asian Games merchandise retail store in Xiaoshan got opened at Zhong’an Square. The store displays various types of Hangzhou Asian Games franchised goods such as home life, toys and crafts etc. Undoubtedly, the most popular ones are the dolls of Hangzhou Asian Games mascots "Chen Chen", "Congcong" and "Lianlian", as well as their derivative pendants and puzzles etc.