Branding is an important measure to promote the agricultural transformation and upgrading, enhance the agricultural core competitiveness and boost the revitalization of rural industry. On May 22^nd at The 4th China International Tea Expo, the regional public brand of Xiaoshan District agricultural product -- "Xiaoshan Original Flavor" was officially released. Tong Guili, Vice Secretary of the CPC Hangzhou municipal committee and Secretary of the CPC Xiaoshan District committee, unveiled the "Xiaoshan Original Flavor" brand IP image -- "Raddish Brigade". Zhang Dengfeng, Vice Secretary of the CPC Xiaoshan District committee and the district head, made a speech. Zhao Liming, Deputy Secretary of the CPC Xiaoshan District committee etc.was present.